Today a lot of politicians are worried about the negative tendencies in the US economy which have already created a lot of problems both for the government and just common people because thousands of people lost their jobs because companies which they were working in become bankrupts. In fact Tony O’Connor admits that the rates of official unemployment have a tendency to grow now because of the problems in the US economy. This continues to happen even after financial support of the US government which provides huge financial resources for companies and banks which face bankruptcy. But not every company is ready to start some changes. As Tony O’Connor thinks they are not ready to work in these conditions and change their marketing strategy. That is why they will not be able to survive during the world financial crisis which produced negative influence of all sectors of economy.